Apple’s announcements usually take center stage, and the technology market’s focus, yet today another tech giant issued some important news at the same time the Cupertino-based company touted its new iPhones and smartwatch. Intel’s name isn’t as flashy, but it is as important considering its place in the chips and processor markets. Now, the Santa Clara-based is working hard to change tack, and has a plan to make itself known in mobile, specifically using its chips designed for mobile devices.
The company has struggled to secure its footing in the mobile market for several years. Even Intel’s chairman and long-time executive Andy Bryant stated last year that the company had lost its way regarding its moves into mobile.
VISUAL CONTEXT: THE GROWTH OF WEARABLES
Intel has plans to issue a new chip dubbed Sofia. It is integrated with 3G, and another variant of Sofia will ship during the first half of next year including LTE. PC World notes that Sofia has been designed with low-cost smartphones in mind — a product of Intel’s relationship with Chinese chip maker Rockchip. While Intel is aiming at getting its processors in with various phone manufacturers — Samsung has been revealed as one of them — it is also issuing its own smartphones with the chips. CEO Brian Krzanich revealed that the company will have plans to ship phones by the end of this year.
But wearables are also in Intel’s future. Even as Apple unveils its foray into the wearable device market, Intel has presented its under-the-hood technology designed for devices of all shapes and sizes, in anticipation for the blowout of the wearables market in the coming years. PC Mag quotes Krzanich from his speech at the Intel Developer Forum at Moscone West:
“We’ll keep taking billions of transistors and placing them on processors. … It’s Intel end-to-end, going from the data center to the Internet of Things. With our diverse product portfolio and developer tools that span key growth segments, operating systems, and form factors, Intel offers hardware and software developers new ways to grow, as well as design flexibility. If it’s smart and connected, it’s best with Intel.”
There is no doubt that the company is making moves to be the go-to hardware for the next generation of connected devices, but it remains to be seen if its strategy will launch it out of the mobile doldrums.