By the Blouin News Technology staff

Oracle forms unlikely alliances in push to the cloud

by in Enterprise Tech.

SAN FRANCISCO, CA - SEPTEMBER 30:  Oracle CEO Larry Ellison delivers a keynote address during the 2012 Oracle Open World conference on September 30, 2012 in San Francisco, California. Ellison kicked off the week-long Oracle Open World conference that runs through October 4.  (Photo by Justin Sullivan/Getty Images)

Getty Images/Justin Sullivan

Oracle has joined forces with two unlikely partners: longtime rivals Microsoft and Salesforce.com, in what has been deemed by some as rather unholy alliances. The new partnerships are aimed at boosting the company’s cloud services for businesses moving their software online.

The Microsoft partnership “will help customers embrace cloud computing by providing greater choice and flexibility in how to deploy Oracle software,” Gene Eun, senior director of Oracle Cloud, wrote in a blog post.

As of June 24, customers can run supported Oracle software on Windows Server Hyper-V and in Windows Azure. Oracle provides license mobility for customers who want to run Oracle software on Windows Azure.  Customers can deploy Oracle software on Microsoft private clouds and Windows Azure, as well as Oracle private and public clouds and other supported cloud environments.

In addition, Microsoft will add infrastructure services instances with popular configurations of Oracle software including Java, Oracle Database and Oracle WebLogic Server to the Windows Azure image gallery and Microsoft will offer fully licensed and supported Java in Windows Azure.

The alliance with Microsoft also allows Oracle to offer its customers the option of staying with its database and middleware at a time when businesses are moving more of their software to cloud-computing services, according to Bloomberg.

“It’s about time. We’re happy to work in newer and more constructive ways with Oracle,” Microsoft CEO Steve Ballmer said during a call with press and analysts about the new partnership.

The software rivals have reportedly previously worked together quietly to meet customers’ needs, Ballmer said, but noted, “In the world of cloud computing, I think behind-the-scenes collaboration is not enough.”

In another unlikely pairing, Oracle has teamed up with Salesforce.com, in which the formerly sparring companies have formed a nine-year partnership through which their respective cloud-based applications will work hand-in-hand. Oracle CEO Larry Ellison said that by working with Salesforce, the two companies will give customers a way to integrate applications even from different vendors.

“We are looking forward to working with Salesforce.com to integrate our cloud with theirs,” Ellison said in a statement. “When customers choose cloud applications they expect rapid low-cost implementations; they also expect application integrations to work right out of the box – even when the applications are from different vendors. That’s why Marc and I believe it’s important that our two companies work together to make it happen, and integrate the Salesforce.com and Oracle clouds.”

Although these two tech unions may come as a surprise, they make sense – especially for Oracle, which has been pushing its way into the cloud for quite some time.

Earlier this year, the software and hardware provider made a point of being a part of this evolving market by outlining the company’s plan to continue delivering private, public, and hybrid cloud solutions for businesses.