Hard on the heels of their big Bitcoin announcement, the Sacramento Kings of the National Basketball Association have announced they will become the first professional sports team to wear Google Glass during a game. Their January 24th game against the Indiana Pacers will see Kings players, announcers, cheerleaders, and even the mascot wearing the high-tech specs.
Players won’t be wearing the glasses while actually playing, but will keep them on while on the bench and during warmups. The feeds captured thereby are meant to give an insight to fans into what it is like to be on the court of an NBA game. This will be done through a partnership with CrowdOptic, a firm specializing in the commercial applications of the big data of images. “A long time ago, I played in the NFL and the view that I miss [now] is the one on the field,” said CrowdOptic’s business development head Jim Kovach to ABC News. “If you’re one of the players, you have the best view.”
CrowdOptic will be taking the footage captured from Google Glass and broadcasting it live on the stadium Jumbotron. And Google Glass may be poised for wider adoption: “Yesterday, Commissioner of the NBA David Stern talked about the likelihood of licensing the rights of content for Google Glass,” said Kovach.
Sadly, the Kings’ on-court play, currently at 14-25 and in last place of their division, is miles below their institutional tech-savvy.